What is going on so today I want to talk about which are better, Facebook v/s Instagram for ads?. It will not last long. But other than that, what are better, Facebook ads or Instagram ads?
Now, there are two different styles of ads in my opinion. You definitely have to test both. As with everything within Facebook. Ads, you know, even Instagram ads, you want to test everything. Now all the other ads. The audiences building sites all that stuff. They don’t really work. Especially if you’re drop-shipping or selling a product online, it’s not very good. So focus on Facebook and Instagram. Now let me tell you the difference between the two.
Facebook tends to be an older generation and I don’t mean like old, I mean there are a lot of old people on Facebook which is cool because you can sell to them. They’re not really on Instagram. But I’m saying as you know, 25-30 years old and older.
While Instagram is more kids. So what does that mean? If you have a product that is pointed at like, like this one right here, this one is pointed at probably, I would say men 25+. I would definitely use this on Facebook but I would test it on Instagram because there are a lot of men 25+, like myself, on Instagram.
So you never know what’s gonna happen. You have to test both. But the key is to test them separately. In different campaigns, so you can clearly see what is your cost per purchase on Instagram, and what’s your cost per purchase on Facebook? That being said, from our testing we usually get better results from Facebook. But there is you know, every once in a while there’s a product that just goes super-viral on Instagram, and that’s the power of Instagram.
If a product does you know, hit with the Instagram crowd, which is usually a younger crowd. It could go viral. And that’s how you’ll make your sales is you’re getting so many you know likes and tags from friends. So it’s always worth it to test especially if your product might resonate with a younger crowd. I’ve seen overall though, you know people under 25, they don’t really like to spend very much money online. That being said you never really know you could have the product fit perfectly for it.
Now, one more thing to know about Instagram, it’s much more of an artistic app. So make sure your videos and stuff are kind of artsy. Like this one cool, it’s on a rock, it’s tilted, there’s like some effort put into it. So something like this would be probably good for Instagram. While Facebook, people are more scrolling pretty quickly so you have to grab their attention really quickly. That also goes for Instagram you have to grab their attention very quickly but which one is better at the end of the day? It’s really up to you and your product. If it is a younger product, Instagram might work best. But if it’s something that is targeted at people you know, 25+, definitely use Facebook and definitely test both if you have that in your budget. I always start my ads with only Facebook.
In the end I just want to say that in the starting you should use both the platform for ads. Then evaluate result, then plan next campaign.