We have witnessed a great change in our technology and we all know how important our mobile phones and internet is nowadays. We know how important digital marketing is.
Read my blog on the strategies of digital marketing, http://teamjugadu.com/blog/strategies-for-digital-marketing/
What is the first thing that you see in the morning, right after you wake up? Yourself or nothing? Your mobile phones, I know please don’t lie. We all do that.
Now, imagine your business being everywhere and people know about you and are talking about you, you are there and you are doing well.
Benefits and importance of digital marketing:
1. Better growth options for small businesses
It is troubling for a startup to create their presence because they have budget problems and they don’t have much ideas about how to make a presence.
Digital marketing is a great option for such businesses because it is cost effective and reaches a large number at once. We all know how difficult it was to market yourself a decade ago.
The results were close to nothing and the cost was way too high for a startup especially. Hence, digital marketing will be an option for you.
2. High Conversion Rate
Businesses that opt for digital marketing to promote their business have a much higher conversion rate. A very simple method is used to check the conversion rate, they just have to check the percentage of how many people came on to their websites, how many were converted into leads and then their subscribers and ended up buying their products or services.
SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.
3. Helps in getting a brand image
You need to build a brand image if you want to sell your products and digital marketing will certainly help you a lot with that. We only deal with companies that are not associated with any scandal.
Digital marketing offers you ways to establish a personal relations and form a base with your customers.
4. Helps customers with their problems
If you are present on the internet, you are helping people with 90% of their problems. We all look for digital ways when we face issues with a service or product.
Digital Marketing is known as the best way to help people because we cannot always travel to offices to get solutions.
5. Engagement with mobile customers
After google update their websites, we have easy access to websites on our mobile phones. Everyone, especially the younger youth have access to accounts and almost everyone has a smartphone.
6. Better ROI for your investment
Earlier, you had to invest separately for every service you want own but the situation has become more progressive now. Even a small amount of investment done in email marketing can help you with things.
You need to invest in digital marketing if you want to create a presence around for your business.
7. Digital Marketing is cost effective
Digital Marketing is helpful to you because it helps you target many audiences at a time and at a very less cost. A small business needs to save up on their resources before they start to earn and make profit.
You need to plan your marketing strategy and work on it in order to get response from your customers.
8. Expands your audience reach
The most important thing is the reach in audiences. Digital Marketing is the best way to reach your target audience and in a large number too.
Digital Marketing is helping you to reach people who have accounts on social media platforms like twitter, facebook, instagram and others. An average person now has at least 7 accounts on different platforms.
In conclusion, you can see that digital marketing is important and it can and it will help you grow your business online.
The future of digital marketing seems very bright at the moment, since we all are under the rock of technology and future technologies. We are growing everyday in terms of it and all we need is to have some knowledge of how to do it.
If you want to survive in the competition and last for a long time, you really need to follow the competitions as they say.