What is Digital Marketing?
Digital Marketing is when you use the internet and gadgets using the internet to advertise or market your products or services. There are many digital marketing strategies which a digital marketer use to target audience through email, PPC, content management, SEO and many marketing techniques are there to advertise your business.
It is good for targeting specific audience, it will provide you a customer base to work upon. Digital Marketing is a great way to approach your customers and it is interactive too.
The average attention span of a visitor is 8 seconds, so you need to make it count!
It is on the rise with google running paid ads, email marketing and many other ways to market or advertise your business.
Digital Marketing is different from Internet marketing, In Internet Marketing you advertise what is on the internet but in Digital Marketing you can use other ways like telephone, subway platform, video games or any other media.
How do we engage customers through Digital Marketing? Here are some digital marketing strategies that are most used to bring traffic on your website:
Search Engines drive around 93% of all website traffic.
Have a website? It is the most important and strong way to market your business, How? A website is much more than what it looks, it is an online office for customers looking for something and is one of the best digital marketing startegies. It Can help you know what people are doing or what they are selling right from home and if they like, they can check you out. A website should be fast, responsive, attractive, mobile friendly and easy to use.
Pay Per Click (PPC) Advertising
Pay Per Click allows you to run paid ads on certain digital platforms. It is an important aspect of digital marketing, you can run paid ads campaigns on Google, Bing, LinkedIn, Pinterest or Facebook or any other platform where you have to run ads about your services or products that people are looking for. PPC can categorise people based on their age, gender or their interests. The most common PPC platforms are Google and Facebook.
Content is an important aspect for you. Why and How? Because your content should be short and conveyable, Write such lines that the visitor can understand if they are just 5 words. Content is something that attracts the customers most because if you write catchy lines or rhymes to call people, they will come and visit your website at least once.
Content is usually written for the website and then promoted through Email marketing, SEO, social media or sometimes through PPC. The tools of Content Marketing include blogs, online courses, e-books, webinars, infographics etc. Infographics are liked and shared on social media 3 times more than other types of content.
Email Marketing is one of the most powerful ways of advertising and I am not talking about those spam mails you get everyday. It is the best way to choose your customers and market them your services/products. Email marketing is still the quickest way to reach your customers.
How many times do you check your email id? You see this is what I am talking about. Emails are trustworthy too because fake companies do not send out official mails to you. An Email should be informative, engaging for the customer that at least they try to learn about your services and not just delete it. An Email should be conversational, relevant, attractive, have coordination with other channels and strategic.
Affiliate Marketing, another type of digital marketing strategies, is one of the oldest marketing tricks where you let others advertise your business/services/products, and you give them some commission out of a sale or or any lead they generate. Many known companies like Amazon have affiliate programs and they pay out millions to other companies for a sale or a lead.
Video Marketing is still an important aspect of digital marketing in terms of advertisement. YouTube is the second most search engine in terms of videos. People visit want to look for your company’s videos about what you sell and what services do you provide. Maybe to learn something or just to relax. There are several platforms where you can upload videos like facebook, instagram, vimeo are used to run campaigns. Companies find the most success when they integrate their videos with social media marketing, SEO and content marketing.
Political parties and Candidates use SMS messaging during elections to send positive comments about themselves and negative comments about their opponents.
These are some of the most used Digital Marketing Strategies and there are many more ways to advertise your business.
Digital Marketing is not as easy as it sounds or looks to you. It takes a lot of skills and techniques to market a business. Digital Marketing is posing challenges everyday with visitors requiring more from businesses. It’s getting more difficult to capture the visitors attention nowadays, if they don’t find something absolutely appealing they will scroll on you.
Digital Marketing may require new approach to attract customers looking at the data and analytics of certain businesses. Based on a new understanding of the consumer behaviour.
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