Live streaming is the trendiest marketing strategy in 2021. Everyone likes to watch live streams, it’s the best way to connect with your followers and interact with them. Live streams are a sufficient and affordable way for, followers to learn things.
This trend came in 2020 lockdown when everyone was at home and, spends time on mobile and laptops. 80% of people prefer to watch videos to know something or for entertainment.
74% of Businesses use live streaming to engage with their customers.
Important tips for Live streaming
- Plan you Live Stream
Let’s take an example of an event, you have to plan your event in advance. Just like we have to plan our stream: What Category, where (Platform), Who (audience target).
Category: First you choose the category, create the title. Choose a topic that your followers want and trending. Plan your content and make sure you answer your followers.
Who: Knowing your target audience and the time of the stream. If you have international Followers, you have to choose a convenient time for them. Make sure to think about the time zone, weekends are free for most people.
2. Choose your Platform
Choose that platform who has more engagement more followers:
Youtube live
YouTube Live Events will in general have “two objectives: Registrants and participants.”
Along these lines, in case you’re hoping to help income — which 75% of showcasing experts are utilizing video to do — YouTube Live is the best stage to utilize.
Here’s the manner by which that works. To begin with, on the off chance that you don’t have one as of now, you’ll need to make a record on Google, which you’ll at that point use to make one on YouTube.
Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular.
Everyday watch time for Facebook Live transmissions is multiple times higher than a year ago. One of every five recordings on the stage is currently Live.
3. Choosing your Equipment
It’s up to you whatever device you are using: Camera or Phone. If you are using a phone so make sure you are using a tripod. Tripod gives the professional look to your live stream. If you want to look professional by your streaming, you have your own microphone for sound quality. But if your setting is more prone to noise, body mics might not be a bad idea, either.
4. Promote your Live Stream
Congratulations, you have completed your stream. You took a great step to promote your business.
Using a landing page is good for followers to enroll. Here is an example of a landing page! \
If you want to know more about trends of digital world: http://teamjugadu.com/blog/top-5-digital-marketing-trends-you-cant-ignore-in-2021/